Xiuhtezcatl.com Redesign

Setting out on tour, Xiuhtezcatl wanted a more streamlined look that focused on his music. I redesigned his website to reflect the simpler aesthetic, while still maintaining strong SEO rankings.

Asheville Business Arts: Redesign for Xiuhtezcatl


Xiuhtezcatl Martinez


Youth Director of Earth Guardians, hip hop artist, climate activist, proficient speaker and seventeen-year-old powerhouse Xiuhtezcatl wanted a website that represented his voice, style and many projects in the world.



Among his projects is a new book published by Rodale. I worked closely with the publisher to meet their criteria for representing the book on his website.



He also needed social media management to promote his book and upcoming album, and some custom art I designed:

Xiuhtezcatl Custom Logo 1


Xiuhtezcatl Custom Logo 2


Xiuhtezcatl Black Logo

Xiuhtezcatl Custom QR Code

Filters for Snapchat

These require meeting strict specs and quality standards to get accepted by Snapchat.

Snapchat Filter

SnapChat GeoFilter


Design: Logos

Asheville Business Arts Logos

Logo Redesign


New Startup Logo Design


Xiuhtezcatl Custom Logo 1

Xiuhtezcatl Custom Logo 2

Best of Humanity


A startup with lofty humanitarian goals that hoped to bring organizations together to do better work, this organization’s website was built and initially set up by my friend Adam at Superluminal Systems. But the clients soon found they were in over their heads with how to best set it up for their purposes, come up with content, or present it in the best way. I stepped in to help them with I/A, content writing and curation, and how to best design the home page for their articles to display optimally.


This client had only a poor quality logo file and an unusable PDF of their mascot. I redesigned both as vectors for their branding while working on their new website with RealTech Webmasters.

Stone & Spade Permaculture


Stone and Spade is a permaculture, earthworks, and water systems installation service in Western North Carolina. We’re still building on their site, and it’s not uncommon for me to create a site that grows along with my clients.

Asheville Tool Library


The Asheville Tool Library’s mission is providing tools at low or no cost to citizens and local community organizations to directly address socio-economic inequality through resources for all members of the community. While they had a basic online presence through the Myturn Inventory system for tool libraries, we found full website capabilities needed as they prepared to open their doors.

I built a mobile-responsive WordPress site to meet their needs, designed e-newsletters for launch, and integrated the Myturn Inventory into their site.

Range of Motion Clinical Bodywork & Massage


I built this WordPress site for my client at Range of Motion Clinical Bodywork and Massage. He wanted a clean website that reflected his thoughtful approach as a massage therapist, where his clients could navigate simply, schedule appointments online according to HIPAA standards, and securely make payments.

I customized his schedule on FullSlate to integrate seamlessly into his website.

Asheville Biz Arts Scheduling Solution


ShoeboxTasks: Special Needs Educational Materials


This client had a diverse customer base and needed simplified, tailored ordering solutions. I conceptualized the aesthetic and functionality of the site, rewrote and input content and SEO, while Webonobo built the bones in Plone. I streamlined ordering for Internationals and implemented PayPal for ease and security, enabled uploading of purchase orders for schools, and built a versatile and efficient CoreCommerce shopping cart for domestic consumers. Their sales increased by eightfold.